The commerce platform for small businesses
The simple way to run a serious online store.
Merchant House runs the hosting, payments, security and SEO, so you can think about what you sell and who is buying it. Launch it yourself, build it with us, or let us build it for you.
- No code
- No plugins
- Payouts to your own Stripe account
admin.merchanthouse.appGood morning
Overview
Net sales
$24,840
+12.8%
Orders
186
+6.1%
Sales
Weekly
Recent orders
View all
- #MH-10482Avery Collins$248.00PaidUnfulfilled
- #MH-10481Jordan Reyes$96.00PaidFulfilled
- #MH-10480Sam Whitaker$412.50PaidFulfilled
Included with every store
- Hosting & SSL
- Stripe payments
- Automatic SEO
- Inventory
- Shipping
- Order emails
Our philosophy
You think about the business. We handle everything else.
Running a shop is hard enough. You should never have to learn how the internet works to sell something on it.
What you think about
- What am I selling?
- How much does it cost?
- How many do I have?
- Who ordered it?
- Has it shipped?
- How much did I make?
- How do I grow?
What you never have to
Merchant House takes care of all of it, quietly, in the background.
- Hosting
- Databases
- Code
- Plugins
- APIs
- Schema markup
- Sitemaps
- SSL certificates
- CDNs
- Technical SEO
- Payment infrastructure
Three ways to start
However you like to work, there is a path for you.
Every path ends in the same place: a store that is fast, secure and ready to sell.
- 01
Build it myself
Launch it yourself
Guided setup takes you from a blank account to a live store. Choose a design, add products, connect Stripe and publish.
- Step-by-step setup
- No code or plugins
- Start today
- 02
Help me build it
Build it with us
Do the parts you enjoy and bring in our team for the rest, from product setup to design choices to a pre-launch review.
- You stay in control
- Expert help when you want it
- Launch with confidence
- White-glove
Build it for me
Let us build it for you
Send us your logo, products, photos and prices. We build the whole store, then you review it and launch.
- White-glove setup
- Built from what you already have
- Review, then launch
How it works
From nothing to your first order.
Seven plain steps, in the order you would expect. No detours into hosting, plugins or code.
Step 1: Create your account
Your name, your email and the name of your store. That is all we need to begin.
Step 2: Choose a design
Pick a fast, mobile-first theme, then add your logo and colors. No theme code, ever.
Step 3: Add a product
A photo, a price and how many you have. Add sizes or colors as variants if you need them.
Step 4: Connect Stripe
Link your Stripe account so customer payments are paid out directly to you.
Step 5: Set shipping
Flat rates, free shipping over an order amount, or local pickup. Set it once.
Step 6: Publish
Your store goes live on a secure Merchant House address, or on your own domain.
Step 7: Get your first order
You are notified, your customer gets a receipt, and you mark it shipped from your phone.
Everything included
One platform. Nothing to bolt on.
The essentials of running an online store come built in and switched on, configured with sensible defaults.
Hosting & SSL
Secure, managed hosting with SSL certificates issued and renewed for you.
Automatic SEO
Page titles, sitemaps and product schema generated for every page you publish.
Stripe payments
Checkout powered by Stripe, with payouts going directly to your own account.
Shipping rates
Flat-rate, free-over-a-threshold and local pickup options, by country.
Inventory
Know how many you have. Stock updates as orders come in, with low-stock alerts.
Orders from your phone
See who ordered, mark orders shipped and issue refunds from any device.
Transactional email
Order confirmations, shipping updates and refund receipts sent automatically.
Custom domains
Connect your own domain, or start on a secure Merchant House address.
Fast storefront themes
Mobile-first themes built for speed, so customers can browse and buy quickly.
Team roles & permissions
Invite staff with the right level of access, from owner to support.
Audit log
A clear record of who changed what in your store, and when.
And it all works together, from the first product to the thousandth order.
See every feature
Simpler than Shopify
Powerful should not mean complicated.
Platforms like Shopify are capable, and they often ask you to assemble that capability yourself: an app here, a theme edit there. Merchant House takes the opposite approach.
The usual way: Core features pieced together from an app marketplace, each with its own settings and billing.
With Merchant House: Products, inventory, orders, shipping, email and SEO are built in. Nothing to install.
The usual way: Customizing the storefront often means editing theme code or hiring a developer.
With Merchant House: Choose a theme and adjust it with simple settings. There is no theme code to touch.
The usual way: Dozens of settings to configure before you can take your first order.
With Merchant House: Sensible defaults out of the box. Change what matters to you and skip the rest.
The usual way: Sitemaps, structured data and technical SEO left for you to figure out.
With Merchant House: SEO, sitemaps and schema are generated automatically for every product and page.
Shopify is a trademark of Shopify Inc. Merchant House is not affiliated with Shopify.
Built to grow with you
One engine. Every place you sell.
Merchant House is a headless commerce engine: your products, inventory, customers and orders live in one place, ready to power any storefront. Today that is the web. Next, everywhere else.
- Available now
Web storefront
Your fast, mobile-first online store.
- Coming
Point of sale
Sell in person from the same catalog and inventory.
- Coming
Mobile apps
Your store in your customers' pockets.
- Coming
Marketplaces
List your products where shoppers already are.
- Coming
AI agents
Let shoppers' AI assistants find and buy from you.
Your store, ready when you are.
Start on your own today, or hand us your logo, products and photos and we will build it for you.